- Put something worthwhile on every page.
- Don't overload pages.
- Have a text-only option.
- Check your design using multiple browsers.
- Be consistent.
- Bigger is better.
- Vary sizes for texture.
- Use tables for structure.
- Be careful using frames.
- Keep graphics file sizes less than 50k.
- Don't use interlaced graphics for background images.
- Minimize colors in graphics.
- You can't go wrong with black, white and red.
- Check your contrast.
- Use a color wheel.
- Write tight.
- Keep topography simple.
- No blinking text.
- Use uppercase and lowercase type.
- Use plug-ins and Java applets sparingly - if at all.
- Let users choose.
- Other users have different needs.
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